A SMstudy® Certified “Marketing Strategy Professional” facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
SMstudy Guide – Marketing Strategy, A Comprehensive Guide to Marketing Strategy: 294 pages – A Guide to the SMstudy Sales and Marketing Body of Knowledge (SMBOK® Guide or SMstudy® Guide) is a series of books that provide guidelines for the Sales and Marketing of products and services. This first book in the SMstudy® Guide series focuses on Marketing Strategy, providing a unique process-oriented framework that, when effectively used, ensures a thoughtful and methodical approach to building and implementing marketing initiatives, and yields a Marketing Strategy that is comprehensive, aligned across all departments and functions of the business, and designed for success.
Marketing Strategy Professional Student Workbook: 102 pages – A comprehensive workbook covering syllabus areas concerned with Marketing Strategy Professional Certification as defined in the SMstudy® Guide. The workbook covers the highly recommended inputs, tools and outputs of each process discussed in the SMstudy® Guide, Book 1—Marketing Strategy.
Marketing Strategy Professional Chapter Test Booklet: 21 pages – Chapter Test booklet contains chapter questions and justifications for gauging students’ understanding of chapter concepts. Students can discuss as well as clarify their doubts during the interactive session after each chapter while they are given feedback on areas of improvement.
Marketing Strategy Professional Student Case Study 1: 17 pages – This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practical understanding of the concepts of Marketing Strategy.
Marketing Strategy Professional Student Case Study 2: 19 pages – This includes a real-life scenario and relevant questions revolving around it. The case study helps candidates with the practical understanding of the concepts of Marketing Strategy.
No negative marks for incorrect answers
Proctored online exam
This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.
Why SMstudy® Digital Marketing Courses/Certifications ?
SMstudy® Digital Marketing Courses/Certifications
Other Digital Marketing Books and Courses
Comprehensive and well-researched Digital Marketing Body of Knowledge (DMBOK® Guide)
DMBOK® Guide is written by 40+ authors and reviewers and draws on 10,000+ hours of experience in most relevant domains of digital marketing. Moreover, since Digital Marketing is a fast-changing field, the book is upgraded every year with relevant concepts.
Other books on Digital Marketing are typically written by one or few authors whose experience is limited to few domains of digital marketing.
Aligns with all other Aspects of Sales and Marketing
Digital Marketing Body of Knowledge (DMBOK® Guide) aligns with other aspects of marketing such as Marketing Strategy, Marketing Research, Corporate Sales, Branding and Advertising, and Retail Marketing. So, it provides a holistic view of how Digital Marketing can help the overall sales and marketing efforts of a company. SMstudy® has also authored the bodies of knowledge for Marketing Strategy, Marketing Research and Corporate Sales.
Usually do not provide the in-depth content to align with other aspects of marketing.
Flexible multi-modal learning through online courses and mobile apps
Digital Marketing program (which can be accessed through computers or VMEdu mobile app). This course includes 400+ hours of high quality videos, illustrative case studies, review questions, study guides, flashcards and more – and provides several insights into how DMBOK® Guide can be effectively used in real-life digital marketing situations.
No other book or course provides as much comprehensive online courses or mobile apps related to digital marketing.
Expertise from community
Other than the content in the DMBOK® Guide, Subject Matter Experts and authors have contributed to the SMstudy® subscription through 350+ video courses and 1000+ hours of content on multiple subjects such as Google Analytics, Email Marketing, Facebook, LinkedIn, Pinterest, Twitter etc. This provides additional learning opportunities for students interested in gaining indepth knowledge about specific areas of Digital Marketing.
Other books usually do not have content or courses from other Subject Matter Experts or the community.
Teaching Physical classes – for Free
Several students prefer to learn through physical classes and enjoy the interaction with expert faculty and other students in a class. SMstudy® has developed all the study material to teach a 2-day boot camp or a 40 hour physical credit program on Digital Marketing these can be taught by faculty in colleges, corporates or training companies. The physical classes include PowerPointPowerPoint presentations, case studies, examples and more: to ensure that students learn from their faculty, and can apply the theoretical concepts learnt to real-life situations. Note that faculty may also modify the SMstudy® physical classroom material to teach bespoke classes – e.g. a 2 week (16 hours) programs or a 60 hour course. All the study materials to teach Digital Marketing classes can be downloaded for free
No other training company provides physical classroom teaching material for free.
Free Digital Marketing Webinars
Anyone interested in understanding more about Digital Marketing can join the 4 hour SMstudy® Digital Marketing webinars conducted by our expert faculty and DMBOK® Authors
Usually not available with other training companies.
Free “Train the Trainer” Sessions
Are you a faculty of sales and marketing, and would you like to teach Digital Marketing classes? SMstudy® can provide you free “Train the Trainer” sessions (which are conducted through live-online sessions) – and also provide you with all the study materials to help you get started with teaching physical classes for Digital Marketing. Enroll in a free Train the Trainer Session.
Not available with other Digital Marketing Training companies
Marketing. Introductory certifications are available for students with no experience in digital marketing; while expert level certifications could benefit persons with significant experience in sales and marketing. All professional, specialist or expert level certifications include an online proctored exam, 6 month access to a high-end online comprehensive learning program to prepare you for the certification, and the certification after you pass the exam.
There is no other well-recognized certifying authority for digital marketing.
Industry Agnostic to maximize Return on Investment (ROI)
SMstudy® Digital Marketing program is industry agnostic and provides a framework to compare and evaluate all available digital marketing channels (such as websites, mobile or social media channels) and determine the most relevant avenue for digital marketing relevant for the business (such as Google, Facebook, LinkedIn, Youtube, Email Marketing, Search Engine Marketing, Search Engine Optimisation, Affiliate Marketing etc.). After the SMstudy® Digital Marketing program, students can understand how to effectively evaluate multiple digital marketing channels and come up with a digital marketing plan suitable to the specific needs of their company which maximizes the company’s Return on Investment(ROI); and aligns with the company’s overall corporate strategy and marketing strategy.
provide a holistic approach to how to select and evaluate multiple digital marketing channels. Primary objective of such certifications is to advertise their product, and increase sales for their product.
Examples and Case Studies
The DMBOK® Guide and SMstudy® courses have multiple industry-relevant examples and case studies to explain all theoretical concepts. These examples and case studies can be applied across industries and in any country.
Usually other digital marketing books or courses do not have so many examples or case studies.
Increase Reach, Relationship and Reputation
SMstudy® Digital Marketing Framework focuses on the 3 R’s of Digital Marketing – Reach, Relationship and Reputation. Reach emphasizes on how to get more people to the Digital Marketing channel and make more people aware about your product, website, mobile app or social media channel – this is measured by metrics such as persons visiting website, mobile app downloads, brand awareness etc. Relationship helps ensure that customers are better engaged and build a relationship with your brand – this is measured by parameters such as time spent on website, number of pages visited, bounce rates, cohorts and repeat usage etc. Reputation focuses on ensuring that the brand perception is positive and reinforces the positive messages – this includes proactive customer feedback and analysis, website and social media analytics, brand reputation management etc.
No such formal framework in other digital marketing books or courses
Learn from Community
Students can also learn with a peer group of 70,000+ students from over 100 countries through our subject-specifi¬c discussion forums on LinkedIn and Facebook, or by discussions in our mobile apps and online forums. This collaborative learning helps students understand how sales and marketing practices differ across countries, companies and industries.
Most Digital Marketing courses/books do not have a well-developed community.
Most Popular and Well Known
VMEdu is a global leader in adult training, and our courses and certifications have been taken by 500,000+ students in 150+ countries and 5,000+ companies.
Most other certifications in digital marketing do not have global presence or popularity.
Cost of book and introductory Course/Certification
Also students can do a free Fundamentals Level Certification course in Digital Marketing and understand the basics of the subject.
Good books or courses in Digital Marketing can be expensive, and are usually not available for free.
6 months access
Expert tutor support
Fully mobile compatible
2 Examination Retakes Voucher
Exam simulator & revision modules
Increase your earning potential by 25%
PMI Pdu’s (Professional development units)
Marketing Strategy Fundamentals Training and Examination
Marketing Strategy Specialists Training and Examination