SMstudy® Certified “Marketing Research Specialists” facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.
No negative marks for incorrect answers
Proctored online exam
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.
Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification.
6 months access
Expert tutor support
Fully mobile compatible
2 Examination Retakes Voucher
Exam simulator & revision modules
Increase your earning potential by 25%
PMI Pdu’s (Professional development units)
Marketing Research Fundamentals Training and Examination
Marketing Research Expert Training and Examination
A Brief History of Marketing Research
Corporate Strategy Overview
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Marketing Research Overview
Define Research Problem and Choose Research Design