SMstudy® Certified “Marketing Research Professionals” facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.
No negative marks for incorrect answers
Proctored online exam
This certification is appropriate for anyone interested in becoming a Marketing Research Professional.
There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.
6 months access
Expert tutor support
Fully mobile compatible
2 Examination Retakes Voucher
Exam simulator & revision modules
Increase your earning potential by 25%
PMI Pdu’s (Professional development units)
Marketing Research Fundamentals Training and Examination
Marketing Research Expert Training and Examination
A Brief History of Marketing Research
Corporate Strategy Overview
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Marketing Research Overview
Define Research Problem and Choose Research Design